![]() This newsletter could easily have been crowded but it’s not and that’s why it works.ĭon’t be afraid to pare the design back and keep it simple. The sections are clearly marked and visually distinct so the reader knows they’re reading a new story. There’s plenty of white space around the elements, making it easy to read. Why is this newsletter so striking? Because of how minimalist the design is. For example, take a look at this newsletter by Sketch. ![]() Your newsletter design doesn’t need to include every kind of visual element to attract clicks. They use a set of colors across their website, social media, and their emails that distinguishes them from other brands. One of our favorite email marketing examples is Workable’s newsletter. How are they to distinguish your newsletter from all the others? That’s where branding comes in. Remember, subscribers receive dozens of emails in their inbox. Creating a cohesive visual brand across multiple channels helps brand recall and loyalty. ![]() ![]() Branding in newslettersīranding is a key element of content marketing. Here are eight best practices for designing newsletters that are attractive and convert. Creative newsletter design requires practice and an understanding of graphic design principles. ![]()
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